Board Members

Luisa Armijo


Luisa is known as Mama Bear and the organizing energetic force that developed the chartered Cal Bears in the Desert Alumni Chapter in the Coachella Valley. Luisa brings years of experience as a community organizer, social worker, educator and tribal librarian working with underserved/underrepresented college bound youth. All of Luisa’s four children graduated from CAL where she and her husband, Oscar, began to get involved with campus through volunteer and philanthropic activities. Both who served on the CAL Parents Board for 14 years and where Luisa was the Southern California Chair. Together they continue to provide local CAL scholarships, develop mentoring-job opportunities from networking CAL to the Coachella Valley.   

Rosemary Bautista

Board President

BA Political Science – Class of ’06

Rosemary’s most fond memories at Cal include the countless all-nighters and study sessions with friends and classmates at Moffit library before midterms and finals. Rosemary currently serves as the Directing Attorney for the Coachella Office of California Rural Legal Assistance, an organization which represents and advocates on behalf of farmworkers in Housing, Employment, Education and Public Benefits.

Maximiliano Ochoa

Board Vice-President.

BA Political Science & Ethnic Studies – Class of ’14

Max’s most fond memories at Cal are the long study sessions with friends at Doe Library and Game Days at Memorial Stadium. Max currently works with California Rural Legal Assistance (CRLA) as an Agricultural Community Worker assisting the directing attorney in providing resources and legal services to farmworkers. As a community advocate, Max engages with local agencies, organizations, and communities to improve the quality of life for marginalized communities in the Coachella Valley.

Eloisa Lopez Valencia

Board Member – External Relations

BA Public Health – Class of 2019

Eloisa’s most fond memories at Cal are the memories she made with amazing friends and the opportunity to try a variety of new foods and restaurants. Eloisa currently works with Boston Medical Center as a research assistant for a food insecurity study and also supports families impacted by COVID-19 through BMC’s Project Reach. In addition to her role at BMC and with Cal Bears, Eloisa volunteers with ECV for Change as a Tor. Eloisa is passionate about equitable education and advancing health equity in underserved communities.

Martin Mercado

Board Secretary

BA Comparative Ethnic Studies – Class of 2019

Martin’s fondest memories at Cal include the Friday noon rush on Sproul Plaza – full of life and flyering – as well as tailgating on Game Days. Martin is currently an investor and blockchain advocate hoping to improve the lives of those in his community through philanthropy and community-based initiatives.

Moisés Moreno-Rivera

Board Member

BA Peace & Conflict Studies – Class of 2013

Moisés’ most fond memories at Cal include studying at Café Milano, watching Cal football games, and enjoying the panoramic views of the Bay. In May 2021, Moisés was appointed by Governor Newsom as Assistant Secretary for Equity and Environmental Justice at the California Natural Resources Agency (Agency) – where he will lead efforts to cultivate and embed principles of justice, equity, diversity, and inclusion (JEDI) into the work of the Agency. Moisés will also work to expand access for all Californians to the state’s natural, historic and cultural resources by promoting all community voices in the Agency’s decision-making on policies, programs and investments.


Board Treasurer